Developers

  • Neuromarketing and EEG: Measuring Engagement in Advertising

    Neuromarketing used to have a bit of a bad reputation. Some people in the scientific community scoffed at the idea of using EEG or other brain-imaging technologies to gather marketing data, and some consumers (who may have misunderstood the purpose of neuromarketing) found it creepy. Neuromarketing isn’t junk science, nor is it a sinister mind-control… Read More»

  • Corporate Wellness Programs: Combat Workplace Stress with LifeBeat

    Ask nearly any American in the corporate sector, and they’ll tell you they feel as though they’re working longer days at jobs that are becoming increasingly difficult. As a result, it’s really no surprise that more and more workers are beginning to feel the impact of workplace stress. In fact, according to the American Institute… Read More»

  • Low Cost Neuroscience Research with EEG Headsets

    Advances in EEG technology have made it more affordable and accessible than ever—making it an especially attractive option for those looking to conduct neuroresearch for less. Gone are the days of needing access to a medical lab and elaborate, bulky monitoring equipment. Instead, researchers can conduct experiments and collect data from the comfort of their own… Read More»

  • Elated Woman

    Mind-machine interface technology (MMI) is popular among developers looking for new ways to break into the entertainment market. Beyond fun and games, however, MMI presents an incredible opportunity to revolutionize the way people living with disabilities access and interact with both the physical and digital worlds. To fully understand and appreciate where MMI is going,… Read More»

  • GIRL LOOKING AT WATCH

    One of the greatest advantages of modern technology is that it brings once-unreachable ideas within our grasp. We’ve enjoyed great advances in medicine, but growing populations and shrinking budgets have put a strain on health professionals, negatively affecting their ability to treat patients in person.  As a result, researchers, developers, and scientists are exploring the… Read More»

  • NEU_MAN-THINKING-WITH-PENCIL_STYLIZED_head

    As we have seen, there is a multitude of possible BCI form factors—each with advantages, disadvantages, and purposes. In the consumer market, the most popular form factor is the headset. OEMs choose headsets more often over other form factors because they lend themselves to more interesting and aesthetic expressions better tied to a particular brand… Read More»

  • man-thinking-01

    In our previous blog, we emphasized how BCI has been traditionally applied to control scenarios. We also pointed out that consumer BCI loses significant control granularity as a trade-off in order to meet consumer requirements for price, ease-of-use, aesthetic design and mobility. Its value proposition as a precise controller peripheral is weakened through this sacrifice… Read More»

  • yoga-02

    In the EEG world, a Brain-Computer Interface is known as a BCI. Webster’s Dictionary defines an interface as a system through which one machine is connected to another machine. Unfortunately, this definition doesn’t explain how the data from the transmitting machine is being processed and utilized by the receiving machine. It also doesn’t elaborate on the… Read More»

  • medical-reviewing-02

    Our world changes dramatically with each tick of the clock. Technology is constantly evolving and opening up new opportunities we never thought were possible. Take a classic example—the telephone. Not too long ago, many of us were stuck at home waiting next to our landlines for a service consultant to get back to us between… Read More»

  • NEU_MAN-DOWNTOWN-BLURRY_Head_Blog

    Our earlier blog briefly introduced the topic of EEG artifacts. Basically, artifacts are noise sources that have overlaid onto the EEG and corrupted the purity of the brainwave signal when they are present. This is where noise filtering electronics, special materials and industrial design techniques are necessary to reduce noise influences. Two artifact types deserve… Read More»